Reports like Affinity Report can be set in the dashboard for quick referral of traffic quality. Monitoring your brand. It’s a phrase brought up by marketers, yet no one thinks about how non profits or non technically inclined individuals should be monitoring…

When you have one metric derived from another, s ometimes you need to see another metric alongs session or average time in session. Doing so allows for a quick comparison. That comparison is why Google introduced a beta feature in its Google Analytics…

If you’re looking to launch a mobile app as part of your business plan, there are several things to consider first. Here are four of them. 1. Have I done my market research? This should include researching your customers and competitors. What are people…

Do’s and don’ts of Mobile SEO The use of mobile devices to access the Internet has been increasing at a rapid rate. Till late 2013, digital media time spent on desktop was higher than that on mobile, but the number of mobile users exceeded the desktop…

SEO content needs to be optimized and evaluated ever so often in order to keep it relevant as well as effective. Thus, SEO content strategies should also be devised in accordance to a plethora of requirements of each organization. To keep the content…

In May 2015, webmasters and SEO professionals noticed sudden fluctuations in the Google rankings of their websites. This ranking volatility was unexpected and not announced by Google officially, so it was obvious that many SEO professionals and website…

In recent years (decades, really), companies would get together with their partner-agencies and develop a Strategic Marketing Plan. This would recap the year’s activities, refresh the facts about the marketing environment and competition, update audience…

Creating Viral Content: Content is the unit of building any online presence, all internet users are always searching, sharing, buying, selling and liking content, either you need to build a niche website to earn money from or you need to build…